Less is Better

I have made an unusual resolution for this new year; to remove 5 advertisers each week from my Commission Junction advertiser list until I am happy with my performance with those remaining.

I have come to believe that having exactly 111 advertisers is too much too handle, and I want to bring down the list to 50. Today I finished removing those advertisers with a lot of impressions and absolutely no clicks whatsoever. Something must be going wrong in there.

Looking forward for next week, I still need to see on what criteria apart from clicks only by which to select the next five. As a rule, I now only work with new affiliate programmes that offer a product datafeed. Maybe I should start eliminating those that do not offer this option?